Conversion rate optimisation (CRO) is the process of extracting more value from the existing traffic to a website. What are the principles and tools to adopt best-in-class results?
Introduction to the practice of optimising a website to turn more visitors to customers. How does CRO help companies realise fast-growth?
We’ll examine the benefits of CRO, and make specific comparison to the other way of increasing website revenue: traffic.
CRO results are seldom uniform across websites and verticals. We’ll dispel common myths and so-called best practices.
Introduction to the principles of HCD and optimising based on understanding users.
The hard numbers about how people behave. Learn how to drive insight by interpreting web analytics data.
Understanding why people behave the way they do. We’ll cover heuristic evaluation, UX research and user testing, to name a few.
How to create data-driven hypotheses that inform your website changes.
How to launch experiments that validate your website changes (includes an introduction to concepts such as sample size and statistical confidence).
Are you new to content marketing? Do you want to explore a new realm of digital marketing? Our Content Marketing 101 is the right place to start!
Why, when and how to use social media content for your brand.
The fundamentals of optimising your online presence for search engines with content.
Learn how to promote and amplify your brand’s message.
How to approach your content marketing strategy, tailored to your business.